This process begins with a design brief informing the early planning stages, usually detailing project objectives and goals.
This is the first step, but remember that the brief must be supplemented with multiple primary and secondary research phases.
Step 02
Copy Assessment
With your master plan, it’s time to look at your copy. This step is all about collecting, approving, and applying the written details of your package design:
Product name
Claims and key messaging
Instructions / Usage
Contact information
Barcodes
Legal info
Step 03
Artwork Review
This process is done by production artists, who apply each specification’s details into print-ready files. These files, in turn, will be used in the final printing process to bring your design to life. It’s important to double-check the placement, sizing, and most importantly, the dielines, of every design element for every SKU in your printing project.
